What we do

Ways we work.

We guide businesses of all sizes across the full AI adoption journey, from leadership alignment through to embedded capability. Every engagement is grounded in the hum[ai]n Compass, our five-stage framework for AI adoption that actually sticks. Every engagement starts with a conversation.

Our approach

A five-stage framework for AI adoption that is circular, not linear. Businesses return to each stage as they scale and as AI evolves. Culture is not a stage. It is the thread that runs through every stage.

The hum[ai]n Compass: a five-stage framework for AI adoption with culture at the centre, including Foundations and Leadership Alignment, AI Readiness and Tool Selection, Governance and Guardrails, Enablement and Champions, and Capability Building.

Foundations and Leadership Alignment·AI Readiness and Tool Selection·Governance and Guardrails·Enablement and Champions·Capability Building

For founders and business owners

For founders and business owners who want AI to actually work in their business.

AI Traction

Most business owners know AI matters. What they do not have is a clear picture of where to start, what will actually make a difference, and how to get their team using it consistently.

We work with you across the full AI adoption journey: building shared understanding, putting the right tools and guardrails in place, creating the cultural conditions for AI to stick, and building capability across your team. The pace and depth is shaped by where your business is right now.

Foundations of AI Literacy is included as part of this engagement, so your team builds real capability alongside you.

What you get

  • A clear picture of where AI can make a real difference in your business, before you spend anything
  • Shared language and practical AI skills across your team
  • Plain-language principles for how AI gets used, so your team is not making it up as they go
  • The right tools identified for your actual needs, not the loudest vendor in the market
  • A business that uses AI consistently, not occasionally and unevenly

For leadership teams in mid-sized and large organisations

For leadership teams who want AI to actually work across their organisation.

AI Leadership and Adoption Program

You have invested in AI, or you are about to. Licences are in place, or being considered. But knowing which tools to use, how to get your people using them consistently, and how to lead that change confidently, that is where most organisations get stuck.

Some teams are experimenting. Most are not. Leadership is not aligned on what good looks like. People are uncertain, cautious, or using AI quietly without clear guidance. The risk is harder to see than the opportunity.

We guide leadership teams across the full AI adoption journey: leadership alignment, governance and guardrails, the cultural conditions that determine whether AI succeeds or fails, and the capability uplift that brings your teams with you. Diagnostic-led. Grounded in evidence. Built for the long game.

What you get

  • A real AI culture baseline across your organisation, replacing assumptions with evidence
  • Leadership aligned on purpose, boundaries, and accountability before any tool is selected
  • Plain-language operating principles your people will actually use
  • An internal champion network with defined roles and real support
  • A Squadify diagnostic comparison showing measurable progress from the start of the journey to the end
  • A workforce that uses AI regularly rather than occasionally and unevenly
What clients say

“We engaged Kate to support us to build AI capability in our corporate sustainability team, not a theory-focused overview, but practical skills our people could apply immediately. Kate delivered exactly that. In three hours, the team moved from a mixed capability AI skillset to applying these tools strategically: how to research smarter, how to prompt with intention, and how to develop briefs for AI assistants tailored to our work.

What stood out was how well Kate understood our context. The session was built around our tools, our team diagnostic results, and our priorities: it didn’t feel generic. Our team left with practical tools, a clear personal learning commitment and a scoped brief ready to work through with our tech team.”

Head of Sustainability, The GPT Group

“I was very deliberate about the kind of AI expert I wanted in the room. My clients are senior hospitality professionals, not tech people, and I needed someone who could meet them where they were. That search led me to Kate. She delivered a genuinely engaging, practically grounded session that had a room full of commercially sharp, experienced professionals leaning in. She read the room beautifully, made complex ideas feel immediately accessible, and left people feeling excited rather than overwhelmed. If you are looking for someone to help your organisation navigate AI in a way that actually brings people with it, Kate Russell is the person I would call.”

Kate Hemat-Siraky, Founder, Zest People

“The team at Allara were successfully leveraging AI tools to support productivity, but as a training provider we knew the value of proactive governance and decided to invest early in training. The experts, Kate Russell and Steve Hunt (at The Square Wave) helped us formalise the momentum that was building, establishing shared standards, consistency and confidence business wide.”

Ready to talk

Not sure which service fits?
Start with a conversation.

Every engagement starts the same way. A straight conversation about where your organisation is, what is not working, and whether hum[ai]n is the right fit. No pitch deck. No pressure.

Book a call with Kate Send a message